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02/22/2023
2:22PM

Disobey Worldwide Brand Manifesto


The Vision:

At Disobey Worldwide, we stand at the crossroads of rebellion and culture, where fashion becomes a medium for a greater message. We are more than a clothing brand; we are a movement, a call to arms against conformity, and a beacon for freethinkers across the globe.


The Mission:

To create fashion that transcends mere aesthetics, transforming each piece into a symbol of resistance. Our mission is to empower individuals to break free from societal programming, inspiring a global network of sovereign minds who dare to think independently.


The Philosophy:

  1. Revolutionary Spirit: Our designs pay homage to the rebels, the visionaries, and the change-makers of the world. We draw inspiration from pivotal moments of dissent and the unyielding human spirit that drives progress.

  2. Global Connection: Disobey Worldwide is about unity in defiance. Our products reflect a global perspective, connecting individuals from all corners of the earth who share a common desire for freedom and authenticity.

  3. Cultural Impact: We believe in the power of art and culture to influence and inspire. Each piece of our collection is crafted with this in mind, embedding layers of meaning and significance into the fabric of our designs.


The Manifestation:

  • The Revolution Tee: A tribute to Orwell’s 1984, symbolizing the perpetual fight against oppressive systems.
  • The Dissent Shorts: Featuring the world map, these shorts represent our commitment to global solidarity and resistance.
  • The 84 Tape Shirt: Blending music and fashion, this shirt carries the soundtrack of our revolution, complete with a QR code linking to our album.

The Commitment:

  • Quality and Integrity: We are dedicated to producing high-quality garments that withstand the test of time and the scrutiny of the conscious consumer.
  • Community and Collaboration: Our brand thrives on the energy of our community. We engage, listen, and co-create with those who share our vision.
  • Innovation and Evolution: Constantly evolving, we embrace new ideas and technologies to keep our movement dynamic and relevant.

The Call to Action:

Disobey Worldwide is an invitation to join a collective uprising. It is a call to awaken, to question, and to disrupt. Wear our message, amplify our voice, and become part of a global narrative that challenges the status quo.


Disobey the ordinary. Embrace the extraordinary. Together, we are Disobey Worldwide.

Off-White c/o Virgil Abloh™ embarks on a new narrative where free thinking inspires a pioneering format for the future, where the age of imagination is the product of reality.

Inspired by Virgil’s vision and approach to his art, Off-White™ nourishes a collective of creative minds that represent the best in their category and have a strong and personal connection with Virgil. Ibrahim’s relationship with Virgil and Off-White™, born and nurtured through Instagram DMs, blossomed both personally and professionally over the last 3 years creating a strong bond based on mutual respect and shared values.

“Making a successful luxury brand in nine years is genius. It’s a feat that I admire and hope to continue building upon with a rich legacy. He revolutionised streetwear and luxury that crosses generations and decades. He showed the world that the underrepresented, the underdogs and Black people, in particular, have brilliant minds and can push and compete equally in the establishment. He inspired hope and brought about change.” - Ibrahim Kamara, Art&Image Director Off-White™

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